Director Mode is the AI coaching layer that runs while you record — pacing cues, energy lifts, re-record flags, and info prompts fired in real time on the take you're actually shooting. The cut becomes a personalized video per viewer: receiver names, listings, addresses, and buyer signals rendered directly into the export. Built for real estate agents and trades contractors who post more video than their unit cost supports.
Director Mode collapses the recording-to-personalization loop into a single session. Record once with the AI coach firing cues as you go — and the cut on export renders a different video for every recipient you hand it to.
Hit record over WebRTC, narrate naturally, and Director Mode fires real-time cues the moment the take slips — pacing when the run collapses into a checklist, energy when the payoff line lands flat, re-record when a stumble breaks the cut, info when the buyer signal gets skipped.
Names, listings, addresses, and buyer signals render directly into the cut from your data — same take, different viewer, no re-edits. Send 30 personalized videos to 30 buyers from one recording session. The video each viewer sees is theirs.
Walk out of one walkthrough with a polished, post-ready clip — typically under 10 minutes from record button to share link. Free exports are watermarked MP4 at 480p; Starter unlocks 1080p without a watermark; Pro adds 4K and team seats.
Director Mode ships shaped for the two workflows where one-take-personalization pays back the fastest — listing walks on one side, jobsite walks on the other.
Listing walkthroughs, just-listed teasers, and CMA follow-ups — recorded once, personalized per buyer, posted before the photographer delivers.
Open the realtor lane →On-site estimate walkthroughs, storm-damage callouts, and jobsite POV — a single take frames the scope, sends the cut from the curb, and books the follow-up.
Open the trades lane →Real agents and trades turning one walkthrough into a personalized video at a lower unit cost than the enterprise SaaS tier. The headline stat from each working take, with the full breakdown on the proof hub.
A 90-second walkthrough shot in 20 minutes drove 3 showings and 5 inquiries before the photographer delivered. Here's the take, the cuts, and what to borrow.
Read the take → See it for real estate →A 90-second roof-line damage walkthrough filmed on site drove three estimate requests and a signed quote before the contractor left the driveway. Here's the take, the cues, and what to borrow on your next estimate.
Read the take → See it for trades →A single 18-minute Director Mode walkthrough session produced 24 personalized listing videos in one weekend — one per agent's sphere. Here's the take, the cues, and what to borrow on your next team training day.
Read the take → See it for agency →The five questions we hear most on the pricing page — the first three answered here, the rest on the FAQ hub.
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