A 90-second roof-line walkthrough drove 3 estimate requests and a signed quote before the truck left the driveway.
A roofing contractor pulled up to a storm-damage call, walked the eaves once with Director Mode running, and texted the cut to three neighbors who had watched from across the street. The result: three estimate requests overnight and a signed quote by the next afternoon — all from buyers who had already seen the damage framed for them.
Two of the three neighbors had watched the walkthrough before asking for an estimate. By the time they called, the scope was already agreed — the call was just to confirm the deposit.
The take — the damage walkthrough and the cues that fixed it
The contractor parked at the curb, mounted the phone on the dashboard, and narrated a single 12-minute roof-line walkthrough: missing shingles along the south face, the dented drip edge, the soft spot at the valley, the chimney flashing. Navinta fired four coaching cues during the run:
The cue model is the same one running inside AI Director Mode today. Every prompt is grounded in the take that's being recorded — no generic feedback, no post-hoc notes.
What to borrow on your next walkthrough
- Open at the curb, not on the roof. Pick up the truck, the ladder setup, the jobsite POV — that's the first 8 seconds and it sets the tone.
- Hit the line items a homeowner is going to want priced first: the visible damage, the cause, the fix. Skip the rest in a walkthrough.
- Tell one story per cut. Pacing cues fire because runs collapse into a checklist — break the checklist with a pause.
- Call the buyer signal out loud: square footage, scope clarity, the line item they'll object to. Say it before they ask.
- Send the cut before you leave the driveway. The video frames the damage; the estimate frames the price.